Telstra has confirmed it will no longer offer free SMS services for its customers.
It is the first major internet service provider to confirm this policy change, which is part of its strategy to cut costs.
In a statement, Telstra said the new policy would help it cut costs by removing SMS from its network and allowing its customers to subscribe to other services.
“We are happy to announce that we will no long offer free access to the SMB (mobile telephone) services, including free SMS service, to all Telstra customers,” Telstra wrote.
“The changes we are announcing today are a response to a range of business challenges we are facing.”
As we continue to evolve our business, we are increasingly looking to ensure that our customers are also part of our future.
We are taking this step because we are making these investments to ensure we continue delivering value to our customers, and we are confident that we can continue to do that as we grow.
“Telstra’s decision to stop offering free SMS is an attempt to improve its financial position as it moves towards the end of its 10-year service life.
While Telstra’s competitors have been offering free service for their customers for a number of years, the telco has been the only one to implement this policy.
It will not be the first internet service to do so.
Earlier this month, the US telecommunications giant AT&T announced that it would not be offering free SMB services for some of its customers as part of a bid to cut its cost.
Telstra did not respond to a request for comment.